China Online Travel Industry Report of 2007 Q4 from Baidu

Baidu Data Research Center (百度数据研究中心) released a Online Travel Report 2007 on April. 10, 2008. It provides some very interesting data about online travel industry in China. [Note: all data are for year 2007 if not specified; all Baidu data are collected from browser cookies in Q4 of 2007 Q4.]

1. Market Size

• Total Revenue of Travel Industry of China: 1,090 Billion RMB -> 155.7 Billion USD (data from China National Tourism Administration, 中国国家旅游局);
• Total Online Travel Booking: 2.25 Billion RMB -> 0.32 Billion USD, increased 65.4% from 2006 (data from a report by Data Center of China Internet 中国互联网调查);
• Estimated Online Travel Booking in 2008: 3.84 Biilion RMB ->0.55 Billion USD (中国互联网调查).